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Here’s a really great blog about the power of pictures in commercial leasing with some useful tips about taking images that sell.

The Commercial Capstone

Photos grab attention and words sustain it

In commercial real estate, is a picture really worth a thousand words? When you want to sell or lease an office space, there are many reasons why you should capture the office through the lens.

Since people are visual creatures, images can be powerful – they evoke a certain emotion or mood within us. They also allow us to make sense of something and to understand it in a way that words can’t describe. Studies have proven that even color can arouse emotion and cause people to respond in certain ways. It’s no surprise that the body and mind are inextricably linked.

Photos also lend credibility and value to your claims. For instance, they provide evidence that the office is sun drenched, with tremendous views and gleaming hardwood floors. Ultimately, that’s what you want: for people to believe what you say. Clever…

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