Some great insights here on selling office space.
Guest post by Andrew Farbman, CEO, Farbman Group
With an increasingly competitive Midwest office market continuing to perform well, there is renewed interest in different categories of office product in the region. In the last 12 to 18 months, quality suburban office has really started to take off. With millennial workplace preferences being top of mind for senior leaders today, and a great deal of focus being directed on urban/downtown assets, leveraging and promoting the positive attributes of high-quality suburban office product is all the more important. Understanding what is working to attract companies to these types of products, and what specific assets and strategies are resonating with potential tenants, is critical for real estate professionals looking to position their properties for success.
The following property and positioning priorities have proven to be an effective way to elevate suburban office product, ensuring it stands out from the crowd:
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